Content Writing
Content writing means composing valuable content to be delivered with a specific purpose, like business, marketing, commercial affairs, etc. Often, content writing is used to attract potential customers and educate them about products and services of a brand. This can be done by using blogs, articles, press releases, etc.
Copy writing
Copywriting is the secret ingredient of content writing.
Copy writing means creating compelling and high-valued content that purely aims at pitching your brand. The ultimate objective of copywriting is to sell an idea, unlike content writing where you do not aim to sell but to help the audience understand your brand and generate interest.
