S seotime New member Jun 22, 2018 #2 The best rule of thumb is to use no more than 20 keywords per ad group.
D dombowkett Active member Jun 22, 2018 #3 Depending on your requirement but you can max 15-20 keywords.
T traveloweb New member Jun 22, 2018 #4 10-20 keywords per ad group because your ad group is really only serving one ad message, so that one single ad has to speak for all of your different keywords.
10-20 keywords per ad group because your ad group is really only serving one ad message, so that one single ad has to speak for all of your different keywords.