1. Think before you write!
Think hard about the message of your text. What do you want to tell your readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin writing.
2. Write down the structure of your blog post.
Start your post with creating a clear structure. Every post should have:
some sort of introduction (in which you introduce your topic);
a body (in which the main message is written);
a conclusion (which should summarize the most important ideas or deduce some new idea).
Write down what you want to write in all these three sections. You now have a kind of summary of your post. The real writing can begin.
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3. Use paragraphs.
Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that main idea in only one sentence. If you need more sentences, you simply need more paragraphs.
4. Use headings.
Headings structure the entire page, so you should use headings. They’re important for readability, but for SEO as well. Headings help Google to grasp the main topics of a long post and therefore can help in your ranking. If you want people to find their way in your articles, you should use subheadings. Subheadings will lead people, help them scan your page, and clarify the structure of your articles. Make sure you use your keywords in some subheadings. Not in each and every one of them though, as it will make the text unreadable.
5. Use signal words.
Signal words help people to scan through your text and help people to grasp the main idea. Let’s say, for instance, that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘nevertheless’, ‘surely’ and ‘indeed’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘consequently’, ’so’ or ‘for this reason’. Signal words are therefore very important to structure your text.