How to create the right meta description?

pharmasecure said:
How to create the right meta description?
Click to expand...

In regards to your opening post, one thing you can do is make sure that you keep your meta descriptions at around 160-165 characters. The main reason is that it will help avoid getting your meta description from getting truncated in the SERPS.

In addition, it would be wise to make sure that your keywords that your audience is searching for should appear, to a reasonable degree, in the meta description. Obviously you do not want to spam those keywords, but make it readable to the user and appealing.
 
Characteristics of a good meta description. Up to 155 characters – and sometimes more. Actionable and written in an active voice. Including a call-to-action. Containing the focus keyword. Possibly showing specifications. Matching the content. Unique. The right length.
 
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.
 
Watchwords: do ensure your most significant catchphrases for the site page appear in the meta depiction.

Compose decipherable, comprehensible duplicate: this is fundamental.

Treat the meta portrayal as though it's an advert for your site page: make it as convincing and as pertinent as would be prudent.
 
Include your primary keyword if you can do so naturally. And make sure your descriptions match your content – don’t trick the user into clicking your link.
 
You must log in or register to reply here.
Back
Top