reraconsultants
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How to optimize our Ads to show in first page of google?
Hey Dear,
There are some possible things which will definitely be helping you to show your ads on first page of google.
1. Adrank
2. Bids
3. Quality Score
4. Add negative keywords for more CTR (Click Through Rate).
5. Ad Relevancy
6. Landing Page experience.
1. Optimize your Adrank by performing the formula, "Ad Rank = Bid x Quality Score"
2. Bids are slightly expensive way to be on first page, but you must know how much your keyword would be bidding to rank on first page.
3. Quality Score- Improving quality score is the best way to help improve the position of your ads, it is mainly available 1-10 measuring the keyword and landing page relevancy.
4. Add negative keywords for more CTR (Click Through Rate).
5. Google and Bing attempt to measure how relevant your ad copy is related to your keyword every time someone searches for it.
6. (Landing Page Experience) Provide relevant, useful, and original content.
• Making it easy for customers to navigate your site (including on mobile sites), and
• Encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).