7 Basic Steps To Optimizing Your Social Media Profiles
When most people talk about social media marketing, they focus on the ongoing efforts required to build and maintain a healthy following. This is important, as these are the tactics that will lead your strategy to be successful, but they won’t be nearly as effective unless you have a good foundation in place.
All social media strategies need to start with the optimization of your social profiles. Your profiles are usually the first thing new users look at, and often dictate how your business appears in search results, both in and out of their respective apps. So how to you optimize your profiles?
Choose a Standout Profile Picture. First, make sure you have a good profile picture.
Make It Easy For People to Know What You Do.
Fill in Your Information Completely.
Include Keywords About Your Products and Services.
Specify Your Location and Hours.
Back-Date Some Posts.
Be Active.