In digital marketing terms Social Media is the one of the effective and engaging platform to be exposed and explore.
When it comes about Facebook, Instagram, twitter and other social media platforms,
I will say that they have built a very strong base not only for connection but also to promote oneself.
Social Media community and group are one of their best feature which gathers a bunch of users under a topic or niche or what they are interested about.
On the other hand, you can also promote your business profile by sharing with good content on related group. For example, if anybody want to promote their service related Web design, they should find some community related their service join them and promote with his business page content or web content. I think that would be very effective for the outreach as well as promotion.
Remember, when it comes on social media, this platform has been established to promote oneself through making connection.
It means relevant traffic.
Don't look for bulk user who are not related with your business.
So there is great role of content if that can make engagement among those connection. In that case you can think, we can copy from others? that actually makes the differences.
Unique content always stays far ahead and it makes you more trustworthy to your audience.
Remind it once they lose their trust, you can never bring it back.
Because credibility does matter rather than the visibility.
Hope you find it helpful.