Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen.
There are many steps to rank your keyword in google. Some of them are the website should be strong enough. Do Your Initial Keyword Research. Check Out the Competition with other domains and URLs. The more specific the keyword, the easier it is to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for. Conceptualize the Content. Optimize for Your Keyword. Publish and then promote.
You need to use your keywords in the form of signatures, content, title, meta tags, heading, anchor text etc. Also perform Off-Page SEO using keywords of your website.
contribute on websites through posts, comments, submissions, etc. that provide you do-follow back links and leave the rest on google crawler. it will crawl through your back links and automatically rank you higher on google search engine result page.