Is AI Search Replacing Traditional SEO? How Are You Tracking Visibility?

[snezzi]

Lately, I’ve been noticing a shift in how people search for information. Instead of clicking through multiple websites, many are starting to rely on AI-generated answers (like ChatGPT, Google AI Overviews, etc.).

This got me thinking, if users are getting answers directly from AI, how do we even measure visibility anymore?

Traditional SEO tools focus on rankings and keywords, but they don’t really show:

• Whether your brand is mentioned in AI responses
• How frequently it appears
• Or how it’s being described

We’re currently building Snezzi, a platform focused on tracking how brands show up across AI search environments. The idea is to better understand visibility in AI-generated results as this shift continues.

Curious to know what others think:

• Are you seeing traffic shifts due to AI search?
• Do you think traditional SEO metrics will become less relevant?
• Has anyone tried tracking AI visibility yet?

Would love to hear different perspectives on this