SMO is also a process to promote your product or website through social media sites like facebook, twitter etc. It also helps to get backlinks to your website. Smo is a part of seo.Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news sites, as well as social networking sites, such as Twitter, Facebook and video and blogging sites.