meta tags can be understood by any other tag you use in your blogs that describe what the content is about and thus help the search engine identify your relevancy to a particular search. However the only difference between the two is meta tags, exist in the
HTML and can thus be identified only by the search engine. I SEO, meta tags play an important role as it tells the search engine about the web page and its content, making it easier for the search engine to identify you and list your page on the Search Engine Result Page (SERP).