Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages, and by other names as well. Doorway pages can be ideal for addressing particular aspects of software. For example, if the application in question is a network messaging tool, there might be a page detailing the security risks of using a web-based messaging tool versus a network messaging solution. Another page might address the benefits of using internal messaging over email. A third might compare the product in question with ICQ, Messenger and so on. In general, we create a very small number of these pages, each covering a very distinct and separate topic, and each built around two or three very specific keywords.