What are the different categories of SEO techniques?

SEO techniques are generally categorized into three main types:

1. On-Page SEO​

Focuses on optimizing individual web pages for better search rankings.
  • Keyword Optimization (Proper keyword research and placement)
  • Content Optimization (Quality, relevance, and originality)
  • Meta Tags Optimization (Title tags, meta descriptions, headers)
  • URL Structure (SEO-friendly URLs)
  • Internal Linking (Linking to other pages within the same website)
  • Image Optimization (Alt text, compression, and formats)
  • Mobile-Friendliness (Responsive design)
  • Page Speed Optimization (Faster loading times)

2. Off-Page SEO​

Enhances a website’s authority and trust through external factors.
  • Backlink Building (High-quality inbound links from other websites)
  • Social Media Marketing (Shares, engagement, and brand mentions)
  • Guest Blogging (Writing articles for other websites to gain backlinks)
  • Influencer Outreach (Collaborations with influencers for credibility)
  • Brand Mentions (Unlinked or linked references across the web)

3. Technical SEO​

Improves the website’s backend and infrastructure for better crawlability and indexing.
  • Site Structure & Navigation (Logical hierarchy, easy-to-crawl pages)
  • XML Sitemap Optimization (Helps search engines index content faster)
  • Robots.txt Optimization (Controls which pages search engines should crawl)
  • Canonical Tags (Avoids duplicate content issues)
  • HTTPS & Security (SSL certificate for site security)
  • Core Web Vitals Optimization (User experience factors like load time, interactivity, and visual stability)
  • Structured Data (Schema Markup) (Helps search engines understand content better)

Bonus: Local SEO (For businesses targeting local customers)​

  • Google Business Profile Optimization (Formerly Google My Business)
  • NAP Consistency (Name, Address, Phone number across directories)
  • Local Citations (Listings in online directories)
  • Customer Reviews & Ratings
Each of these categories plays a crucial role in ranking a website higher on search engine results pages (SERPs). Would you like a deeper dive into any specific category? to know more about SEO services.
 
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