what are the factors affect the website ranking?

The several on-page SEO factors that affect search engine rankings are as follows:-

**On page activities**

Meta Tag Creation: like Meta title, Meta descriptions, Meta keywords.
Keyword Research : by Google keyword planner tool.
URL Analysis: Checking if the URLS are search engine friendly.
Competitor Analysis: Competitors analysis on what keywords the competitors are using.
Internal Linking: Building SEO-friendly site architecture with internal links.
XML Sitemap Creation: Creation of XML site map.
Robots.txt File: Creation of Robots.txt file if required.
Breadcrumb (navigation): Creation Bread crumb which would be Convenient for users and Reduces clicks or actions to return to higher-level pages.
404 Error: Checking if page not found on the site is returning a 404 error.
Mobile Website: Checking if Landing Page for mobile websites and Enquiry Form.
Mobile Site Compatibility: Checking if the site works with Smart Phones and Tablets.
 
Positive effects on Website Rank: Some of the SEO methods are

responsive sites
keyword density
sitemap.xml
optimized content
internal linking
use of meta, h1, alt, and title tag in HTML
backlinks in high DA sites with dofollow links
fast page loading speed

Negative effects on website ranking:
Black Hat SEO techniques
slow page loading speed
no submission of sitemap.xml
poor quality backlinks and content
 
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