What are the targeting options in Display Ads?

Google allows you various targeting options for your display ads to reach more of the prospective customers. Some of them are:
Keyword targeting: you may attach relevant and trending keywords to your ad, that would help the search engine display you rad n the related pages and thus making sure that your ad reaches the target audience.
Demographic targeting: Based on user search history, the advertiser may refine their target audience demography.This may help them be more specific in their display ads.
Combined targeting: It is using a combination of the two methods, for a refined and specific advertising, minimizing your unproductive expenses.
however this is not it, besides this google provides us a number of other targeting options, for you to begin.
 
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