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What are the types of keywords in SEO..?
- Thread starter ruhikhan
- Start date
NandiniShinde
New member
There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations.
chiragm984
New member
When you think of keywords, it’s useful to understand what buckets the different keywords are in and how this sets them apart.
The types of keywords include:
- Branded keywords include company names (e.g., Amazon, Target).
- Generic keywords The gist of a generic keyword is that we don’t understand their intent yet. There is nothing in the search that shows us whether this person is looking to buy a pair of shoes, or if they are just searching for different kinds of shoes.
- Transactional keywords are keywords that have both a strong and weak purchase intent. As long as there is some purchase intent, then you can label a keyword a commercial keyword.
- Locational keywords cover everything that’s related to a location and are very powerful for location-based companies. Often these are your typical home services.
- Long-tail keywords cover keywords that consist of more than 3-4 words. They are typically highly transactional meaning they have higher conversion rates than the other keyword types.
- Informational keywords cover keywords where people are simply looking for information. This can be anything from “Sears store directions” to “how to get rid of a wart.” You would rarely use info-keywords for Google Ads.
The types of keywords include:
- Branded keywords include company names (e.g., Amazon, Target).
- Generic keywords The gist of a generic keyword is that we don’t understand their intent yet. There is nothing in the search that shows us whether this person is looking to buy a pair of shoes, or if they are just searching for different kinds of shoes.
- Transactional keywords are keywords that have both a strong and weak purchase intent. As long as there is some purchase intent, then you can label a keyword a commercial keyword.
- Locational keywords cover everything that’s related to a location and are very powerful for location-based companies. Often these are your typical home services.
- Long-tail keywords cover keywords that consist of more than 3-4 words. They are typically highly transactional meaning they have higher conversion rates than the other keyword types.
- Informational keywords cover keywords where people are simply looking for information. This can be anything from “Sears store directions” to “how to get rid of a wart.” You would rarely use info-keywords for Google Ads.
dombowkett
Active member
We use short & long tail both types keywords in seo marketting campaign.