What is anchor text in seo..?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
 
Anchor Text is the text that contains a hyperlink to direct the people to some other website or web page with every click. In SEO a well written anchor text helps us to attract and direct more and more people. For a better SEO make sure that the anchor text is placed at the right place and the right words are used.
 
Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. 'Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic.

we provide our web page link for particular keyword by using <a href= websitename>keyword</a> this is call link anchor text
 
An anchor text is a visible character and words that hyperlink display when linking to another site or document. It appears as blue underline text, but you can change the color of the link and style through your HTML or CSS. Anchor text can provide both users relevant and search engines contextual information about the content of the link's destination.
 
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