What is Bounce Rate?

Bounce rate calculates the percentage of your websites without going an inner page or subpage he leaves from your website.
bounce rate = total number of visitors who only view a single page/ total number of visitors who enter to that page x 100
 
In Web analytics, including Google Analytics, bounce rate is the measurement in percentage of how many Web site visitors view only one page within your Web site – this is the one page they entered the site on (called the entrance page or landing page). These visitors view only that single page and exit the site on that same page. A high bounce rate typically indicates that the landing page isn't relevant to your visitor or you are not offering any incentive for the visitor to explore other areas and pages of your website.
 
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