Broken links are links that lead to pages that do not exist. When clicking on a broken link, the page you land on is called a 404 error page, a standard HTTP response that indicates that the requested URL doesn’t exist.
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As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
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broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
Broken links are the links with an irrelevant content that no longer works, due to one or more reasons. Broken link building, thus refers to improving the website content and mending these broken links. It is an effective white hat SEO technique for quality backlinks with plenty of SEO link benefit for your website.