What is Canonical Tag?

The canonical tag passes the same amount of link juice as a 301 redirect and often take much less development time to implement.
 
A canonical tag specifies the source URL (or original content page) of a given page to a search engine such as Google. Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source / originating page. Search Engines use the canonical tag to combat duplicate content issues and assign search engine ranking value for that content to the page designated as the “source” URL.
 
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