SoonamSingh
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What is Conversion Rate Optimization in SEO? Can anyone tell me about this?
What is Conversion Rate Optimization in SEO?
- Thread starter SoonamSingh
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jamespatrick2512
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Imagine you’re trying to sell your chief marketing officer on SEO, but he’s hesitant. “I understand SEO has the potential to drive a lot of traffic, but how do we know it’s the right kind of traffic?” he asks. “How do we know that traffic will turn into revenue? The CEO doesn’t give me high-fives for more traffic, she wants to see marketing directly tied to revenue. SEO seems like a lot of guesswork--we need science.”
If you’ve ever had an exchange like this with an executive, a client, or within your own head, then conversion rate optimization (CRO) is the answer. Not because CRO replaces SEO (it doesn’t), nor because it necessarily changes SEO (although it can help), but because while much of SEO focuses on generating traffic, CRO turns that traffic into leads and sales, or what we call conversions. And it doesn’t do it through guesswork, but rather through a methodical, scientific, straightforward process that virtually guarantees ever improving results.
"Conversion Rate Optimization (CRO) is the art and science of getting people to act once they arrive on your website,” says Tim Ash, CEO of SiteTuners, author of the book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and founder of the international Conversion Conference event series. “It typically involves elements of visual design, copywriting, user experience, psychology, testing out different versions of your website content, and the neuromarketing to influence people to act."
If you’ve ever heard people talk about A/B split testing, or changing the colors of buttons on a website to see which one converts better, then you already know something about CRO. But that’s kind of like saying if you’ve ever driven a car then you know something about the auto industry. There’s more behind the scenes. In this blog post Andy Crestodina, author of Content Chemistry: An Illustrated Handbook for Content Marketing and Founder of Orbit Media Studios, a digital marketing agency, shows how far you can take something as simple as button design when it comes to CRO. CRO is a term that includes everything you do with your marketing and website that influences conversions. It’s scientific and straightforward, but is also complex, because people are complex, and it’s people CRO seeks to influence.
In this post you’ll be introduced to 12 activities involved in CRO, starting with those that take place before you even launch your website.
If you’ve ever had an exchange like this with an executive, a client, or within your own head, then conversion rate optimization (CRO) is the answer. Not because CRO replaces SEO (it doesn’t), nor because it necessarily changes SEO (although it can help), but because while much of SEO focuses on generating traffic, CRO turns that traffic into leads and sales, or what we call conversions. And it doesn’t do it through guesswork, but rather through a methodical, scientific, straightforward process that virtually guarantees ever improving results.
"Conversion Rate Optimization (CRO) is the art and science of getting people to act once they arrive on your website,” says Tim Ash, CEO of SiteTuners, author of the book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and founder of the international Conversion Conference event series. “It typically involves elements of visual design, copywriting, user experience, psychology, testing out different versions of your website content, and the neuromarketing to influence people to act."
If you’ve ever heard people talk about A/B split testing, or changing the colors of buttons on a website to see which one converts better, then you already know something about CRO. But that’s kind of like saying if you’ve ever driven a car then you know something about the auto industry. There’s more behind the scenes. In this blog post Andy Crestodina, author of Content Chemistry: An Illustrated Handbook for Content Marketing and Founder of Orbit Media Studios, a digital marketing agency, shows how far you can take something as simple as button design when it comes to CRO. CRO is a term that includes everything you do with your marketing and website that influences conversions. It’s scientific and straightforward, but is also complex, because people are complex, and it’s people CRO seeks to influence.
In this post you’ll be introduced to 12 activities involved in CRO, starting with those that take place before you even launch your website.
TravelOTAs
New member
Conversion Rate Optimization (CRO) is the practice of increasing sales and leads you get from a website, without increasing the amount of web visitors.
itabhyas
New member
Conversion rate optimization(CRO) is the process of scientifically changing elements of your website in an attempt to make your website more effective. These elements can include but are not limited to web pages, landing pages, images, words and processes used on your site, or simply taking away elements that may be hurting your page goal. The real power of conversion rate optimization comes from the ability to increase your website conversion rate without increasing the number of visitors to your site.
Sdgroupkol
New member
Great post keep it up.