What is DA and PA?

[Catherine Paize]

DA (Domain Authority) and PA (Page Authority) are metrics developed by Moz, a software company that specializes in SEO (Search Engine Optimization) tools. These metrics are used to evaluate the strength and authority of a website or webpage in the eyes of search engines, particularly Google.

1. Domain Authority (DA): Domain Authority is a metric that predicts how well a website will rank on search engine result pages (SERPs). It is scored on a scale of 1 to 100, with higher scores indicating a greater ability to rank. DA is based on various factors, including the number of linking root domains, the quality of those domains, and other link-related factors. A higher DA suggests that a website is more authoritative and trustworthy in the eyes of search engines.
2. Page Authority (PA): Page Authority is similar to DA but focuses on the authority of individual pages on a website, rather than the entire domain. Like DA, PA is scored on a scale of 1 to 100, with higher scores indicating a greater ability to rank. PA is influenced by factors such as the number and quality of inbound links, the relevance of the content, and the overall authority of the website.

Both DA and PA are useful metrics for SEO professionals and website owners to assess the strength of their websites and individual pages. However, it's important to note that these metrics are just one of many factors that search engines consider when ranking websites. Other factors, such as content quality, relevance, user experience, and technical SEO, also play significant roles in determining search engine rankings.