What is ethical SEO ?

SEO guidelines originate with the search engines. Each search engine has its own set of rules, which are clearly posted for all to see. It is laid out in black and white as to what “to do” and what “not to do.” So, if the search engines are stating the rules, what is all the controversy about?

Is the controversy the interpretation of the guidelines? What one person reads and understands one way, another may completely interpret or understand differently. This can lead to what is considered “Gray Hat.” This area is where the boundaries seem to get tested more frequently; some push slightly harder than others, which can be a topic of debate.
 
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