Google Ads (formerly Google AdWords ) is a well-known advertising platform with companies because it allows you to display ads on the first page of Google , overnight. Even if it seems "easy" to advertise on Google AdWords , you should know that a whole bidding process is behind the platform. Thus, an advertisement will obviously not appear, if the price paid is not high enough.
In order to understand exactly what Google Ads ( AdWords ) is , especially on the search network, it is important to explain the following:
1. Google Ads and Search
2. The auction system
3. The diffusion of advertisements
4. The cost of an advertisement
5. Google shopping