What is Google Penalty?

A Google penalty is the negative impact on a website's search rankings when webmasters engage in practices that are against its guidelines. Changes in the penalty may be noticed following updates to Google's search algorithms or manual review.
 
A Google Penalty is a negative effect inflicted on a website's rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing. Read more about Google's recent algorithm updates that could lead to penalties here.
 
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