What is Google Penguin

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

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The Google Penguin algorithm, first unleashed in April 2012, is a webspam algorithm designed to target websites that use low-quality link schemes to rank high in Google SERPs. Penguin had an immediate impact when it launched in 2012.
 
Google launched the Penguin 4.0 Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
 
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