Google's Phantom Update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.
In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light on the return of the Phantom.
- In the Beganing of may 2015,webmasters far and wide witnessed server traffic with some sites losing over 50% of their traffic.
- Google Phantom update was a some changes to the comapny's search algorithm that affected mostly informational sites like quora and ehow.
- many sites lost ranking this update and while other jumped ahead causing mass confusion among webmasters as google originally denied a major update.