what is link popularity..?

Here brother Link popularity refers to the number of back links (incoming links) that point to a given website. In contrast to domain popularity, every back link is counted separately.
Hope this will help you out.
 
Link popularity determines the value of a website in terms of SEO. The measurement of link popularity is established on the amount of the quality backlinks directed towards your web page. Most of the search engines to determine the website's positioning in SERP make use of link popularity in its algorithm.
 
Link popularity refers to the number of backlinks (incoming links) that point to a given website. In contrast to domain popularity, every backlink is counted separately. For example, in a blog about cars there are 10 different entries that have links to the website of a car dealer. In this case you would count a total of 10 backlinks. Link popularity used to be an important figure for search engines. These days many search engines have switched to focus on domain popularity, which in addition to quantity provides information about the quality of the backlinks. For this reason it is important to get as many high-quality backlinks as possible, since everyone who clicks on a backlink will be directed to your website.
 
Ok, this is a easy to understand definition which I have found on Internet: "In search engine optimization (SEO) terminology it is the term used to describe the value of a Web site, where the measurement is based on the quantity of quality Inbound links (also called backlinks) to your pages. Many search engines, including Google use link popularity in its algorithm when determining where your Web site is listed in its SERP."
 
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