Paid links in SEO refer to the practice of getting backlinks in exchange for something, usually money. While it might seem like a quick way to boost your search engine rankings, it's crucial to approach this cautiously. Search engines like Google emphasize the value of natural, organic links that genuinely reflect the relevance and authority of a website.
When websites buy or sell links solely for SEO purposes, it can violate the search engine's guidelines. Such actions may lead to penalties, affecting the website's overall visibility in search results. It's generally advised to focus on creating high-quality content that naturally attracts genuine backlinks which is a more sustainable and ethical approach to SEO. Hope this help!