What Is Paid traffic?

Hello friends,

What Is Paid traffic?

Paid Ad Traffic. The first most popular type of paid traffic is ad traffic. This means traffic that is generated from users clicking on banners, adverts, pop-ups, and videos. Unlike other forms of paid traffic, such as pay per click, advertisers who use ad traffic are usually charged per one thousand impressions.

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Reponse of paid traffic is instant, immediate response and conversion is one of its advantages, time taken to bring in traffic is also very less it can be driven in the same day as soon as you run the campaign.

It is generated through, PPC, Ad banners, youtube adverts etc.

Few of disadvantages of paid traffic is that it is not cost effective, Return on investment is also very low.
 
Paid traffic is obviously traffic you pay for, mostly - ads (Google Adwords, Facebook ads, Youtube ads, and many others ways of PPC)
 
paid traffic refers to the clicks and impressions purchased from various sources. While as stated above, they may be through ad words and posters or banners, which are legal enough, it may also be of illegal types where you pay to get pseudo traffic or impressions from anonymous sources to improve your website's domain authority and page rank. Such paid traffic is considered to be a black hat SEO technique, disapproved as per the search engine guidelines.
 
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