Schema in SEO is structured data (code) added to a website's HTML, acting as a universal language to help search engines (like Google) understand content context (e.g., a product, recipe, event) for richer, more informative search result displays (rich snippets) like star ratings or FAQs, boosting visibility and clicks, with popular types including Product, Article, LocalBusiness, FAQ, and Recipe schema.
Definition
Purpose
Benefits
Definition
Purpose
Benefits