What is schema tag in SEO?

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.
 
Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
 
No matter how smart we think Google is, it still struggles to make sense of what a webpage is actually about. That's why there's schema markup. It's a form of metadata added to a website that tells the algorithm what it is drawing and how to categorize it.
 
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