And when it comes to your website, your URLs are often the first thing Google and customers will see.
URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations.
They can be tricky to correct if you don’t plan ahead, as you can end up with endless redirect loops. Neither Google nor your site visitors will appreciate those.
So they are worth getting right. But getting URL structure right involves a complex blend of usability and accessibility factors, along with some good old-fashioned SEO.
Although there is no one-size-fits-all approach, there are some rules we can all follow to get the most out of our URLs and set our sites up for future SEO success.