From marketing gurus to business owners to the college intern next door, everyone seems to be using the terms natural SEO and organic SEO these days. So what is the difference between the two, and why should you care?
For starters, both natural SEO and organic SEO mean the same exact thing. It’s like the old tomato/tomato analogy (okay, not near as effective in print, but you get the point). Whichever one you prefer, they both refer to getting yourself to the top of the search results using engaging blog posts, appropriate keywords, and properly placed backlinks instead of simply paying for the prime real estate using a service like Google AdWords.
That being said, unless you are an SEO expert and a skilled writer, you are probably going to have to pay for something; it just won’t be in the form of AdWords or the like. Okay, so if you have to invest money either way, why should you even worry about incorporating organic SEO into your website? There are many reasons:
Natural SEO Provides Long-Term Results
It’s More Legitimate to the Searcher
It Can Offer a Better Conversion Rate