What is the Effect of Google Penalty..?

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After google penalty you will loss all your ranking, there will be sudden changes in the ranking or your website may be block from SERP
 
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. Your website ranking will be dropped and your webpages can get de-indexed in Google.
 
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- A Google penalty is the negative effect on a site's hunt rankings in view of overhauls to Google's pursuit calculations and/or manual survey.
- The penalty can be a tragic by-result of a calculation overhaul or a purposeful penalty for different dark cap #SEO systems.
 
Google penalizes sites for engaging in practices that are against its webmaster guidelines. These penalties can be the result of a manual review or algorithm updates such as Google Penguin.[1]

Google penalties can result in the drop of rankings for every page of a site, for a specific keyword, or for a specific page. Any drop in rankings brings with it a major drop in traffic for the site.[citation needed]

To find out if a website has been affected by a Google penalty, website owners can use Google Webmaster Tools as well as analyze the timing of their traffic drop with the timing of known Google updates.
See more: https://en.wikipedia.org/wiki/Google_penalty
 
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