What is the first step in On page or off page optimization?

Create a website section dedicated to your best clients and prospects. Start creating content focused on your target market: web pages, articles, blog posts, videos, podcasts, content section.
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Page optimization begins long before its creation, when you carefully chose keywords and consider their frequency. Quality content is the first step of the optimization of the page.
 
On Page Optimization is one of the first steps in SEO which every webmaster should look into.
The off page optimization includes search engine submission(Google,Yahoo,Bing),directory submission, press release submission, article submission, directory submission, sitemap submission, video submission,PPT Submission ,PDF submission, social networking and bookmaking sites.
 
On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. For eg. optimize all your website SEO tags. Ensure that your pages contain keyword rich H1,H2 tags, a proper title and description which are within the character limit prescribed by Google.

With the ever changing SERP algorithms, now emphasis is more on rich content. So ensure that your website contains rich content which keyword rich as well as not plagiarized.

Ensure that your website's URLs are properly drafted. A proper URL clearly shows the hierarchy of the information on the page.
For eg - yourwebsite/Games/Video_Games/History/

If your website contains images, ensure that all of them have an image alt tag.

Periodically monitor your webmaster tools account to check for any errors that might have cropped up and also to keep an eye on the queries on which your page is ranking.
 
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