What is the landing page ?

In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.

I hope this helps.
 
In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
 
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Landing pages are a form of marketing, which are meant to enhance the market approach and addition to your marketing strategies. The final destination of the customer or the prospect client ends here.

If the information provided on the site is good enough, I mean simple and clear, easy to understand and makes sense to the customer than the purpose of making a landing page is met.
 
A landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name landing. landing pages.The major goal for all your landing pages is to turn site visitors into leads. It’s the end of the story, as I referenced above. Visitors have been to the site, they’ve seen your story and they found additional educational content they want and need.
 
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