What is the meaning of competitive analysis?

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

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A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
 
Competitive analysis is a process of gathering and analyzing information about your competitors,their practices,products,strengths,and weaknesses and business trends in order to assess your position in the market and improve your products and marketing strategies.
 
Understanding your competition in search results is extremely important. In this article we outline how to perform SEO Analysis of your competitors so you find out how to beat your competitor in search results.
Step 1: Keyword Research
Step 2: Identify Your Top Competitors
Step 3: Analyze Your Competitors
1. Download Their Backlink Profile:
2. Analyze Their Topical Authority:
3. Establish Industry Averages:
Step 4: Social Media and Content Audit
Step 5: Determine Your Barrier to Entry and Strategy
 
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
 
One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy. Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before.
 
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