What is the purpose of cloaking?

It is Black Hat SEO technique which is not good for your site. It is the technique in which the content presented to the search engine spider is different from that presented to user's browser.
 
Usually some flash content is heavy, webmasters use cloaking to gain SEO benefits.

Showcasing entire a different view/page for search robots and real users is what we do with cloaking, as per search algo, cloaking website may get penalties for your website.
 
Cloaking is basically when you show up other people's search engine bots a thing. Usually it is considered as Black Hat SEO techniques. Because people do link cloaking affiliate links because they believe that search engine bots see them fingerprints and organic SEO rankings if it will hurt there.
 
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