What is the relationship between content and SEO?

It's a cute analogy, but it's simply not accurate. It's not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person. The problem, then, lies in the disconnect between SEO and content marketing.
 
Original content helps to identify your webpage uniquely to rank it higher in search engines. Google prefers original content to rank them higher in their search results. They are good ways to build huge traffic and build your search engine popularity.
 
Content is an important part of SEO. The search engine while crawling through your website strictly considers the language used in the content, the length of the content, the authenticity of your content and the keywords you have linked your page, among many other factors, in deciding your ranking on the search engine result page.
Content is thus rightly said as the king of SEO in 2018.
 
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