What is the SMM?

Social Media Marketing is the process of gaining website traffic or attention through social media sites either through CPC.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
 
Social Media Marketing(SMM) is a refers to marketing done through social media or Social Media Websites. SMM is to improve with users, increase brand visibility, promotion of Products and Services through Social Media. SMM helps to Improvement of company image on Social Networks.
 
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy.[2][3][4] While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.
 
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