What is the use of keywords?

Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for. It is very important to put some time and thought into researching keywords.
 
Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website.
 
Keywords are the elements that help the visitors to search info related to any topic on Google and list them the top ranked websites in it. Without a keyword or keyword phrase it will be difficult to create backlinks on it and to raise its rank in Google quickly.
 
The keywords field in an article can be used to improve search results. It should be used only under specific circumstances though as misuse can hurt search.
 
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