Which field is more interesting in digital marketing: SEO or SMM..?

Both are interrelated to each other. When you come to SEO, The technique of SEO is to improve the search engine rankings of a website, give it more visibility and hence, more traffic. The technique involves optimizing the website, adding keywords in the Title, Meta tags, content and Meta description, frequently updating a website and increasing the speed at which it loads on a desktop and mobile device. This means that if your website is optimized according to the SEO techniques, the chances that your website will appear on the first and second position in SERP for search queries.

SMM is promotion through social media channels. It gives you a chance to tap into a huge social media community available on several channels. It tends to also include ‘Paid Social Search’ or paid advertising on social media
 
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