Why to choose long tell keywords

Long tail keywords are more specific and something that users are more likely to use if they are in a certain region or looking for a certain niche. From a SEO perspective, there is less competition to rank for the keyword.
 
It is much easier to rank for long tail keywords than for more common keywords.

Let a example as
: iball mobile company has launched a cell called iball Andi and model number is Andi 5F Infinito. When they search it on their website they can't type 5f Infinito because your average target consumer do not about model number, they search with the model name as iball Andi 5F Infinito rather than the model number.
 
Because long tail keywords are more descriptive, they also tend to drive more targeted traffic. A person wants to check about cheap flights that fly to London but he searches for “Cheap flights to London” not for “Cheap flights” already knows exactly where they want to go.

Long tail keywords look like normal keywords, but they consist of more words. E.g.

Normal keyword = Cheap flights
Long tail keyword = Cheap flights to London
 
Multiple words keyword is always useful for better ranking and traffic. Lower competition also more likely to hit a specific group of users who will be interested in our products and services.
 
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase.
 
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