what are generic keywords?

Most commonly searched keywords in search engines. These generic keywords will be set of 2 words. Example VPS Hosting is generic keyword. you can use this keyword in long tail keyword like, Germany VPS Hosting.
 
Keywords (and keyword phrases) are the foundation of a search engine advertising campaign and represent a searcher's needs and desires. Each search represents the searcher's best attempt at converting those immediate desires into something the search engine can understand to yield a positive user experience. Within the millions of searches performed daily are concepts that represent a specific advertiser's business. The keywords you select define when a specific ad is eligible to be served.
 
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