Most commonly searched keywords in search engines. These generic keywords will be set of 2 words. Example VPS Hosting is generic keyword. you can use this keyword in long tail keyword like, Germany VPS Hosting.
Keywords (and keyword phrases) are the foundation of a search engine advertising campaign and represent a searcher's needs and desires. Each search represents the searcher's best attempt at converting those immediate desires into something the search engine can understand to yield a positive user experience. Within the millions of searches performed daily are concepts that represent a specific advertiser's business. The keywords you select define when a specific ad is eligible to be served.
Generic keywords tend to produce a relatively large number of matches and tend to have a higher cost, such keywords are most searchable on the internet and generate high traffic for the word.
Generic keywords are searchable or identifiable words that have meanings that have a relatively wide scope. Generic keywords tend to produce a relatively large number of matches and tend to have a higher cost. Generic keywords can have a much lower conversion rate due to their wide scope of meaning.
The generic keywords are easily searchable also identifiable words it produce relatively large number of matches they have very high search traffic that will be highly competitive.