Long-tail keywords are those low-volume, obscure, infrequently searched-for keywords that turn up in your search query reports. ‘Cheap remortgage for bad credit history’ is one example of a long-tail keyword. ‘Remortgages’ is not.
1. Search Volume (Impressions)
2. Click-Through Rate (CTR)
3. Cost Per Click (CPC) & Average Position
4. Conversion Rate
5. Cost Per Acquisition (CPA)